This is an SEO website, so of course we want to ask the question why to SEO? Seo stands for search engine optimization, and it is the way that websites get in front of Google and get Google to put them at the top of the list.
The list I’m referring to is the list of search results when a customer searches for your particular industry on Google. Through proper SEO, which is optimizing the websites page content and depth as well as programs like our back link club, it is possible to rank your website higher in the search engines.
Isn’t that considered black hat?
Black hat SEO is deceptive practices that are designed to game Google. Our program is distinctly not black hat because we are listing local businesses and only one per category. Our rules, that are similar to Yelp or Yellow Pages in the listing of local businesses, allow Google to consider this a directory of selected businesses. This provides value to the visitor when looking for these services in the selected city of choice. Having chosen to allow only quality websites that are well-built and local, the Community Resources page is a valuable resource to the web. Google sees this as such and regularly crawls and indexes the pages.
Getting into the Nuts & Bolts
So it’s good to see that we are making progress in our knowledge of how to progress SEO. Next point of focus would be the internal pages of a website. Inside each website is a hierarchy of website pages. Each page has a topical keyword associated and will have the matching supportive content to help guide the visitor to what they are looking for and what they are looking at. General guidelines on how many words are to be put on each page depends on the nature of the page, but most informational pages should have 150+ words, most blog posts should be 300+ words and pieces like “evergreen” content should be 1200+ words. Evergreen content is a term coined to represent content on a website that is not time based and exzibits the core fundamentals of what the business and business’s website is about. Spending time developing this evergreen content for your visitors will have valuable payoffs when Google crawls and rewardingly indexes the pages.